Body Bike®’s New US Distributor
BODY BIKE International A/S selects TKO Sports Group USA Limited as its exclusive distributor for North, Central and South America.
FREDERIKSHAVN, DENMARK June 30, 2010 – BODY BIKE International A/S, manufacturer and marketer of the BODY BIKE Indoor Cycle, today announced that it has selected TKO Sports Group USA Limited to be its exclusive distributor of BODY BIKE® branded products in the North, Central and South American markets.
Uffe A. Olesen, CEO of BODY BIKE International A/S, said “We believe this new association with TKO Sports Group will allow us to provide better service to our customers in the Americas with a focus on our strategies for increasing our brand awareness worldwide. The BODY BIKE® is a natural extension of TKO’s product offering allowing us to leverage existing relationships for increased market share.”